Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

Year: 2019

The Lasting Effects of the Pandemic on the B2B Buyer Journey and Winning in the “New Reality”

Seemingly overnight, the B2B buyer’s journey has transformed into an almost exclusive digital adventure looking more like a B2C buyer journey than ever before. In a recent study 51% of B2B decision makers say they are spending more time conducting self-led research prior to engaging a salesperson and 50% cited they need more business “justification” before making buying decisions. A critical distinction between the 2 journeys however, is that it’s not about browsing for B2B decision makers, it’s about finding the right solution or product to address their business needs.

Abhi Yadav interviewed on Napier’s ‘Marketing B2B Technology’ Podcast

In this podcast episode, Napier interviews Abhi Yadav Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content

A Financial Perspective on the Need for Accurate, Reliable Data

Throughout my career I’ve witnessed, first-hand, the critical nature accurate data plays in driving both tactical

How machine learning solves your customer data quality issues

Machine learning helps marketers find potential customers, understand customer purchasing patterns, and even predict and prevent churn.

Dealing With Duplicate Data Records

What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID.

Abhi’s Weekend Reads June

Get your cup of coffee and settle in for some of my favorite reads from the past month.

Data Myopathy: Avoid Undercutting Yourself

Form fills, sales created contacts and accounts, event lists, D&B, and Zoominfo.

Abhi’s Weekend Reads

Get your cup of coffee and settle in for some of my favorite reads from the past month.

The Cost of Data Decay – How Bad Data Causes Loss

One universal fact about data is that, like many perishable things in the world, it goes bad over time (unfortunately pretty quickly). 



There are many reasons for this—companies are

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