Customer Intelligence

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Abhi Yadav interviewed on Napier’s ‘Marketing B2B Technology’ Podcast

Interview with Abhi Yadav, Zylotech

In this podcast episode, Napier interviews Abhi Yadav Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.  

Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech.

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