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 Blog - ZyloTech

How to Turn Your Customers Into VIPs

Customer facing business know that VIPs are crucial to success.  But, instead of waiting for VIPs to emerge, what if you could proactively identify potential VIPs and nurture them, even while they are still new customers?    Studies show that, on average, the top 5% of customers are responsible for 60-65% of revenues and, in […]

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Simplifying the Customer Marketing Myriad with Artificial Intelligence

Even in the today’s customer centric organizations, marketers struggle to glean the simplest insights from their customer data.   According to the latest MarTech landscape by Scott Brinker, there are over 5000, marketing technology solutions currently available, making it difficult for marketers to decipher which are best for their specific needs.   Add to this […]

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To Stay Relevant – Marketers Must Shift to an “Offensive” Data Strategy

With the U.S. celebrating Independence Day this week, I’ve been reflecting on the dangerous and heroic actions our forefathers took to fight for the rights they felt were due to every citizen.  Rights like “life, liberty, property, assembly and trial by jury.”  To defend these rights, our founders employed a bold, offensive strategy—knowing when to […]

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Notes from the MIT Panel on “Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business”

Notes from the MIT Panel on Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business

Earlier this month, I attended a great MIT Sloan Alumni Association event on “Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business.”     The panel highlighted how “today, customer data-driven businesses are both anxious and experimental. To meet and exceed customers’ high expectations, companies must strategically apply innovative automated technologies,” […]

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How to Predict and Prevent Your Customer Churn

How to Predict and Prevent Your Customer Churn

Several weeks ago, we wrote about customer retention vs acquisition and discussed some pros and cons of each approach to customer marketing. Regardless of which direction is chosen (though ideally the best marketers are doing both effectively), customer churn or attrition is an ever-present danger.   In this article, we will review the importance of […]

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The Retailer’s Guide to Superior Customer Retention & Monetization

The Retailer's Guide to Superior Customer Retention & Monetization

Retailers want to know everything there is to know about their customers – but can’t. They struggle to remarket to customers because they fail to understand and anticipate their wants and needs, despite a clear mission statement to present can’t-turn-down offers to the right customers at the right time.   Retailers know it’s five times […]

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10 Key Steps to Total Customer Monetization

10 Key Steps to Total Customer Monetization

The post originally appeared in MarTech Series on June 8th, 2017.   When it comes to customer acquisition, best practices abound. But, while there is tremendous lip service around customer centricity, companies struggle to execute effective customer retention and monetization programs in this big data era. To help, here are 10 key steps to total customer monetization […]

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ZyloTech CEO and Founder, Abhi Yadav, To Moderate MIT Panel on “Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business”

ZyloTech CEO and Founder, Abhi Yadav, To Moderate MIT Panel on “Crossing the Chasm from Big Data to AI in Customer Centric Enterprise Business”

On Wednesday June 7th, 2017 from 6:30-8:00pm, ZyloTech Founder and CEO, Abhi Yadav, will moderate a MIT panel on strategically applying innovative automated technologies, and artificial intelligence (AI) in corporate IT and marketing.  The panel will take place at MIT Sloan, Building E62, Room 223.   Today customer data driven businesses are both anxious and experimental. […]

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An AI Approach to Omnichannel

An AI Approach to Omnichannel

Marketers have access to more data on their customers than ever before. The challenge is getting rapid insights from all the channels used, in time to act effectively. One solution is an AI-powered customer retargeting platform for omni-channel marketing operations.   Abhi Yadav, ZyloTech’s co-founder and CEO, spoke to DMN about the function of AI […]

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ZyloTech highlighted as AI powered Customer Analytics Innovator by Frost and Sullivan Report

ZyloTech highlighted as AI powered Customer Analytics Innovator by Frost and Sullivan Report

Cambridge, Mass. (May 22, 2017) – ZyloTech, has been prominently featured in a new Stratecast report from Frost & Sullivan titled, “Customer Acquisition Is Only the Beginning: Companies Need Comprehensive Customer Analytics to Retain and Monetize the Customers They Acquire.” The research report, written by Senior Industry Analyst of Big Data Analytics, Jeff Cotrupe, examines the dynamics […]

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