Leads and contacts fuel your tech stack, and they aren’t cheap. In fact, according to a study conducted by Hubspot, leads have an average cost of $200. Like gasoline, lead and contact data have a shelf life due to the effects of Data Decay, which I discussed in my previous vlog about Contact ID Resolution.
Think about how many leads it takes to generate an opportunity; let alone a deal. When it comes to leads and contacts, the numbers get big fast, which can mean your lead cost per deal is drastically affecting ROI. Fortunately, big numbers can also magnify the resulting revenue benefit of implementing small improvements. Watch the video to learn an easy way to boost the ROI of your leads and contacts.
Contact ID Resolution
What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID. The resulting unified contact is a composite of available data points providing marketers with a 360-degree view of the customer.
Since the purpose of the unique ID is to unify contact/customer data, ID Resolution effectively provides lossless deduplication across an organization’s tech stack. To learn more about Contact ID Resolution, watch this short video.
