360 Degree Customer Profile
- Business Question: Who will re-purchase? When? What? Which channel? etc.
- Objective: Create detailed know-how of existing customers to increase monetization.
- ZyloTech Benefit: Dynamic propensity, customer profile, with LTV & Predicted- LTV.
Next best offer, Promotion
- Business Question: What coupon or discount or loyalty incentive shall I offer my customer and when?
- Objective: Increased sales, customer winback and increased loyalty.
- ZyloTech Benefit: Understand customer’s behavior and suggest what to offer, when and through what channel.
- Business Question: What content, topic can we auto trigger at right time and channel.
- Objective: Create meaningful customer engagement at right time.
- ZyloTech Benefit: Understand customer lifecycle and re-purchase journey, hence higher lift.
- Business Question: Which customer is at risk and why?
- Objective: Dynamic customer segmentation beyond lost customer tracking.
- ZyloTech Benefit: Accurate prediction for timely intervention towards increased retention.
- Business Question: How to identify an existing customer across channels?
- Objective: Cross channel identification of customer to plan promotion through right channel.
- ZyloTech Benefit: Build and track correct customer re-purchase journey for offer optimization.
- Business Question: How can we plan targeted campaigns on the fly with deeper insights?
- Objective: Identify audience basis of deeper behavior and intent driven insights.
- ZyloTech Benefit: Business user friendly playbook to select filters across numerous data points across behavior, intent, demographics, etc. (i.e LTV, RFV, Segment, Potential.)
- Business Question: What micro-segments do we have beyond our VIP segment?
- Objective: Understand the customer across all lenses, i.e Segment, Micro-segment, Cohort & Individual level.
- ZyloTech Benefit:Continuous thinking around interesting trends and clusters which can help in customer monetization.
- Business Question: Who are my profitable customers and how can we increase profitability for other customers?
- Objective: Optimize marketing spend for increased ROI by focussing on predicted LTV.
- ZyloTech Benefit:Dynamic LTV and Predicted LTV at each customer level.
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