Data Quality

ZyloTech Data Enrichment

Data Enrichment

  • Business Question: How can we keep our Customer data live while continuously enriching across silos, social, third party data source or even web.
  • Objective: Dynamic Customer Data Management with probabilistic and deterministic entity resolution. (fuzzy match)
  • ZyloTech Benefit: Accurate and updated customer data, towards better analytics & segmentation.

B2B Account & Contacts Tagging

  • Business Question: How can we combine contacts with Accounts?
  • Objective: Cleanse, append, enrich towards accurate data to support my ABM initiative.
  • ZyloTech Benefit: Connects the right contacts with the right accounts, identifies the target persona and enrich missing information.
ZyloTech B2B Account & Contacts Tagging
ZyloTech Consumer Householding

Consumer Householding

  • Business Question: How can I connect my customer to the right household?
  • Objective: Profile and organize customer journeys for each member of a target household then optimize marketing campaign.
  • ZyloTech Benefit: Organize numerous data silos inside or outside of org. To derive household relationship