- Business Question: How can we keep our Customer data live while continuously enriching across silos, social, third party data source or even web.
- Objective: Dynamic Customer Data Management with probabilistic and deterministic entity resolution. (fuzzy match)
- ZyloTech Benefit: Accurate and updated customer data, towards better analytics & segmentation.
B2B Account & Contacts Tagging
- Business Question: How can we combine contacts with Accounts?
- Objective: Cleanse, append, enrich towards accurate data to support my ABM initiative.
- ZyloTech Benefit: Connects the right contacts with the right accounts, identifies the target persona and enrich missing information.
- Business Question: How can I connect my customer to the right household?
- Objective: Profile and organize customer journeys for each member of a target household then optimize marketing campaign.
- ZyloTech Benefit: Organize numerous data silos inside or outside of org. To derive household relationship
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