What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID. The resulting unified contact is a composite of available data points providing marketers with a 360-degree view of the customer.
Since the purpose of the unique ID is to unify contact/customer data, ID Resolution effectively provides lossless deduplication across an organization’s tech stack. To learn more about Contact ID Resolution, watch this short video.