Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

Dealing With Duplicate Data Records

What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID.

What is Contact Identity Resolution? ID Resolution works by unifying all available data points, including first and third-party resources, and associating those data points with a single ID. The resulting unified contact is a composite of available data points providing marketers with a 360-degree view of the customer.

Since the purpose of the unique ID is to unify contact/customer data, ID Resolution effectively provides lossless deduplication across an organization’s tech stack. To learn more about Contact ID Resolution, watch this short video.

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