Our desire for customer knowledge has created a data chasm.
The approach to “customer intelligence” and “customer management” is broken. Today technology and information are siloed by tools and departments. The data that lives within them is incomplete, inconsistent, and disorganized. The chaos gets worse when third-party data acquisitions and ad hoc integrations without governance get involved.
The result? Time-consuming data cleansing and processing, low-performing segmentation, unsophisticated targeting, poor campaigns with little to no engagement, poor KPI results, and ultimately missed revenue targets.
It doesn’t have to be this way. Zylotech’s Customer Intelligence Platform overcomes these challenges by bringing order to the data chaos without the significant manual and technical effort previously required.