Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

Zylotech Contact and Account Foundation

Build, Maintain, & Validate Contact & Account Foundation for Scale

Establish a single source of truth for every unique contact and account orchestrated across all tools and systems.

Zylotech Contact and Account Foundation gives you persistent, unified, always up-to-date information on prospects and customers that’s accessible across all your systems and platforms for the entire organization. We enable you to build a single source of truth for every unique contact and account across all tools and systems, and, then orchestrate and unify your data with both 1st party and 3rd party data. Every new lead, contact, or ad hoc data is loaded and can be run against the master data to track, dedupe, and manage at the source.

Zylotech Contact and Account Foundation activates your “systems of action” that support real-time synching to ensure ongoing clean, accurate, trusted master data.

CONTACT AND ACCOUNT FOUNDATION HIGHLIGHTS

  • Clean and dedupe data across all systems for the entire organization
  • Dedupe both standard and custom objects using any combination of source fields – Salesforce, Marketo, or Flat files
  • Define “good data” and then normalize it across all systems
  • Create standardized fields – text, email, and phone number formatting
  • Unify all data for a single view of all leads, contacts & accounts across all applications and tools
  • Implement multi-directional data synchronization to maintain accurate and up-to-date lead, contact, and account data
  • Leverage an open and extensible API framework designed for scalability

key benefits

  • Save time and money eliminating manual data cleansing and management
  • Leverage business-specific reference data and a rules library to establish master governance across foundational data
  • Implement a programmatic way to standardize data processing for continuously clean, accurate, usable data from any source
  • Identify duplicate data using advanced algorithms (based on your logic) that catch hard to find duplicates and then merge them into a single record for comprehensive ID resolution
  • Aggregate activity data across all universal IDs for leads, contacts, and accounts to give you a complete picture of your prospects and customers
  • Take advantage of more than 100 pre-built applications and databases and make your data work for you with an open and extensible API framework designed for scalability

Zylotech works with some of the largest global enterprises in the world. Let us help you easily and effectively fuel your programs with trusted customer intelligence.