Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

B2B Customer Data Platform (CDP)

Zylotech B2b Customer Data Platform

Trusted customer intelligence built for speed, flexibility, and scale at every step of the customer journey

Deliver operations-level decisions fed anywhere into your existing tech stack and see better results.

Zylotech gives operations-focused teams in Sales, Marketing, and Customer Experience the solutions they need to gain customer intelligence that delivers insights for real results. Zylotech’s B2B Customer Data Platform gives you persistent, unified, always up-to-date intelligence on your accounts, customers, relevant contacts, and prospects that is accessible across all your systems and platforms. We give you the ability to make real-time, data-driven decisions that, not only, improve customer engagement and experience but also optimize your efforts and investments.

Customer Data Platform Highlights

Data Quality

  • Seamless data collection from any source with universal governance
  • Scalable contact and account foundation with a standardized taxonomy that stays in sync across decision-making unit (DMU), job title, job function & account Industry and sub-industry
  • Continuous data cleansing and enrichment across all accounts, prospects, and customers
  • ID resolution across all your systems giving you a unified, complete view of your leads, contacts, and accounts
  • Automated and self-service data operations, e.g., de-dupe, merge, and more via UI console or API, plus ad hoc workflow and API generation
  • Real intelligence on DMU & relevant Contacts with quick turnaround time at scale—unique machine learning technology combined with “humans in the loop”

Automated Customer Insights

  • Create “triggers” or lists for account prioritization, personalization, customer experience (CX) optimization, next best offer/action, and more
  • Multi-channel lead and campaign attribution for improved ROI
  • Intent tracking based on predictive analytics and machine learning (ML)—self-learning so it gets better over time
  • Pre-built and ad hoc workflows library, including API hub, for fast, easy implementation at scale
  • Recommended actions for sales opportunities, churn prevention, and retention

Key Benefits of Zylotech's B2B Customer Data Platform

  • Drive best actions and decisions across channels
  • Deliver best customer experience for retention and account growth
  • Accelerate marketing and sales funnels
  • Increased lead conversion rate to sales pipeline through more effective, targeted marketing programs
  • Operationalized account-based marketing (ABM) programs with a unified account and contact view enterprise-wide.
  • Personalized customer experience
  • Improved cross-sell and up-sell opportunity identification through (ML) and predictive analytics that identifies the “next best action” for engagement
  • Reduced customer churn with intelligent tracking on your ideal customer profile (ICP) list. Surface insights with triggers on high-risk customers. Then take action to re-engage
  • Eliminate manual, back-and-forth, people-based marketing workflows—list building, data cleansing, and deduping—with automated workflows

Zylotech works with some of the largest global enterprises in the world. Let us help you easily and effectively fuel your programs with trusted customer intelligence.