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Zylotech partners with Bomora
Zylotech, a self-learning B2B customer data platform (CDP), has struck a new partnership with B2B intent data provider, Bombora.
Bombora’s intent data feed will now be a feature of the Zylotech CDP, providing marketing and sales teams with a single solution for insights about a B2B customer’s path to buying. The integrated offering identifies key accounts and personas helping drive Account-Based Marketing (ABM) revenue.
With the new partnership and technology integration, joint customers now gain direct access to Bombora’s Company Surge in the Zylotech platform. Zylotech’s business users can utilise the feature set to analyse the business content consumption of millions of B2B organisations and identify when prospects are indicating active demand for products and services.
Zylotech’s self-learning CDP unifies, cleanses and enriches customer data, while its prediction and recommendation engines automate the development of customer profiles for micro-segmentation.
Read the rest on CMO.com