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How the Paypal Honey Deal could reshape e-commerce

PayPal has struck gold. In a mostly cash move announced last week, the company will spend about $4 billion to buy Honey Science Corporation, the deal-finding browser extension and app, which currently has 17 million monthly users and more than 30,000 merchant websites.

Analytically speaking, it’s a magical move. In fact, it’s probably one of the best deals either could have made, and there was no better buyer or acquirer for Honey than PayPal, which brings its own 24 million merchants and 275 million users to the deal.

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