Customer Intelligence

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MarTech Interview with Abhi Yadav, Founder and CEO at Zylotech

What is Zylotech and how does it fit into a modern Marketing Technology stack?

Zylotech is the world’s first self-learning CDP, keeping customer data live and enriched for 1:1 Personalization, cross/up-selling, and Retention Marketing. Powered by automated Machine Learning, Zylotech’s platform continuously unifies ID level data and enables ongoing micro-segmentation and recommendations, which can be activated through a variety of MarTech tools.

Zylotech provides B2B organizations with a complete, unified view of all customer data to empower cross-functional teams with greater agility, efficiency, and consistency. This approach is leading to new operational strategies that address each stage of the customer journey to meet evolving requirements. We’ve developed a Revenue Operations (RevOps) Framework to provide the necessary guidance for B2B organizations to meet these evolving requirements and to break through Marketing, Sales and Customer Operations silos to establish alignment across customer-facing teams.

Read the rest on Martechseries.com