Every business knows the value of customer data. However, customer data is not valuable until it is properly processed. Many companies take a DIY approach to data processing where it is a costly, inefficient system involving dozens, if not hundreds, of ad-hoc projects managed by different teams. Through automation via machine learning (ML), data preparation can become a continuous, streamlined process that is less costly, less time consuming, and allows companies to gain insights from customer data faster.
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