Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

Webinar: B2B Applications for Customer Data Platforms

We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.

During this question and answer session you’ll learn:

  • What is a Customer Data Platform
  • Why most CDPs might not be a good fit for your B2B enterprise
  • How B2B CDPs differ from B2C CDPs
  • What are the common B2B CDP use cases
  • How to evaluate the right CDP for your use case
  • What CDP success looks like

If you’re considering a CDP, looking to change vendors or are looking to better understand CDPs, check out our recorded webinar by submitting your details below and get up to speed!

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