We sat down with David Raab, founder of the CDP Institute, to discuss the ins and outs of B2B Customer Data Platforms.
During this question and answer session you’ll learn:
- What is a Customer Data Platform
- Why most CDPs might not be a good fit for your B2B enterprise
- How B2B CDPs differ from B2C CDPs
- What are the common B2B CDP use cases
- How to evaluate the right CDP for your use case
- What CDP success looks like
If you’re considering a CDP, looking to change vendors or are looking to better understand CDPs, check out our recorded webinar by submitting your details below and get up to speed!