How Connected Are You Really to Your Customers and How to Get Your Data in Better Shape
Marketing and sales. They should go together like peanut butter and jelly. Unfortunately, it’s more often like peanut butter and ketchup. They have different strategies, different customer views and different definitions for success. And a lot of that has to do with the fact that they’re using different customer data.
Businesses recognize the need for a single source of truth. It’s why many have spent months and millions of dollars building data warehouses. But a data warehouse is a one-size-fits-all approach to business information owned and managed by the IT department.
What today’s revenue-driven marketers need is a tailored approach to customer data that they can manage themselves and integrate into their workflows and campaigns. We call this a customer data platform (CDP).
Download our B2B CDP whitepaper to better understand the impact of poor data and what your enterprise can do to fix it for good!