Customer Data Platforms have been widely discussed among consumer marketers in recent years. But business-to-business marketers have been slower to consider them. This paper offers some frequently asked questions and answers to bring B2B marketers up to speed.
- What is a CDP and why would I need one?
- What is a CDP’s impact on solving the ‘bad data challenge’?
- B2B CDP use cases versus B2C
- How a CDP impacts Marketing, Sales and Customer Success teams
Download our B2B CDP paper with the CDP Institute and get a better understanding of the positive impact of implementing a B2B CDP and determine if it’s right for your enterprise.
