Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

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Customer Data Platforms in the B2B Space: Questions and Answers – In Partnership with the CDP Institute

Customer Data Platforms have been widely discussed among consumer marketers in recent years.  But business-to-business marketers have been slower to consider them. This paper offers some frequently asked questions and answers to bring B2B marketers up to speed.

  • What is a CDP and why would I need one?
  • What is a CDP’s impact on solving the ‘bad data challenge’?
  • B2B CDP use cases versus B2C
  • How a CDP impacts Marketing, Sales and Customer Success teams

Download our B2B CDP paper with the CDP Institute and get a better understanding of the positive impact of implementing a B2B CDP and determine if it’s right for your enterprise.

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