Customer Intelligence

Deliver better prospect and customer experiences with data governance, ABM enablement, a customer data platform (CDP), and AI-driven predictive analytics - all rolled into one platform.

Take advantage of data integration and technology partners to connect all your data.

Jumping Into The Future: The New B2B Buyer Journey Just Got Personal

Zylotech is on a mission to make B2B customer engagement personal. Because of this, we set out to understand how the B2B buyer journey has changed.

Our research uncovered 4 distinct shifts in B2B buyer behavior we wanted to further explore to learn as much as we could about the relationship between the shifts and the current market challenges.

Shift #1 – Self-Serve
Shift #2 – Personalized
Shift #3 – Non-Linear
Shift #4 – Omni-Channel

Click on the link below to download and learn more about the dramatic and lasting effects the past 18 months have had on the B2B buyer journey.

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