Zylotech is on a mission to make B2B customer engagement personal. Because of this, we set out to understand how the B2B buyer journey has changed.
Our research uncovered 4 distinct shifts in B2B buyer behavior we wanted to further explore to learn as much as we could about the relationship between the shifts and the current market challenges.
Shift #1 – Self-Serve
Shift #2 – Personalized
Shift #3 – Non-Linear
Shift #4 – Omni-Channel
Click on the link below to download and learn more about the dramatic and lasting effects the past 18 months have had on the B2B buyer journey.